Le Dong Zhuo Yue and Coconut Games have officially joined forces through a newly signed strategic partnership aimed at redefining the mobile gaming landscape. Their first major collaboration is the innovative mobile game I Am MT: Star Homestead, a title that merges cutting-edge AR technology with the appeal of celebrity culture. Designed to captivate millions, this project is poised to become a cornerstone in building a multi-dimensional entertainment ecosystem. As part of the agreement, the two companies have launched a joint venture in Beijing named Coconut Excellence, which will spearhead development using both top-tier IP and celebrity assets. Jeetbuzz Login users are likely to see this partnership echo across the digital entertainment space.
The I Am MT franchise has long been one of Le Dong Zhuo Yue’s most iconic IPs, now entering its third generation. From its origins as a classic card game to the later 3D versions and now an MMO turn-based system, the series has consistently stayed ahead of industry trends. I Am MT: Star Homestead builds upon this legacy by introducing AR technology and embedding real-world celebrities into gameplay. The storyline places stars into the MT universe through a rift in space-time, transforming them into in-game characters who adventure alongside fans and players. With its familiar character development systems and AR-enhanced interactions, the game elevates immersion to a whole new level, offering a unique experience that stands out in the crowded mobile market—especially among the Jeetbuzz Login community.
This high-profile collaboration has also drawn attention due to the personalities involved. Xin Shanhu, a renowned novelist under the pen name “Master Unspeakable” and chairman of Le Dong Zhuo Yue, brings with him a rich history of literary success. His hit titles like Mercenary World and Mankind Has No Future have seen millions of online reads and even cross-media adaptations. He humorously refers to himself as someone “born with the gene for pan-entertainment,” and views this partnership with Coconut Games as a natural evolution. On the other side is Yu Ye, the founder of Coconut Games, known for her long white dress and flowing hair, earning her the nickname “Tomb School Goddess” in tech circles. Her unique vision has helped Coconut Games become a leader in merging celebrity influence with gaming innovation.
Coconut Games has pioneered the concept of “star-powered mobile games,” creating a celebrity platform that includes big names like Ada Liu, Jeff Chang, Jia Nailiang, and Li Xiaolu. Unlike conventional endorsement deals, their model turns celebrities into creative partners, involving them as producers, designers, and promoters. This immersive integration gives rise to a whole new genre where games act as platforms for fan engagement and brand extension. Yu Ye noted that after meeting Xin Shanhu through mutual contacts, the two quickly aligned on their vision for a pan-entertainment future. With I Am MT holding national IP recognition and Coconut boasting an unmatched celebrity lineup, the synergy is expected to produce results that exceed expectations—proof that one plus one can truly be greater than two.
The two companies have made it clear that their goal is not just a single game, but an entire value chain. Their roadmap includes expanding into full-service entertainment solutions that blend popular IP with celebrity IP through interactive planning. By evolving from individual game titles into broader fan services, they aim to reshape how digital content is consumed. Jeetbuzz Login users, in particular, can look forward to fresh offerings that go beyond gameplay, integrating interactive mechanics and content diversity across various media formats.
Ultimately, this deep-rooted partnership is about more than technology—it’s about connection. The collaboration seeks to leverage fan economies, enrich the gaming experience, and build a layered, multifaceted entertainment architecture. With strong IPs, celebrity integration, and AR-driven storytelling, Le Dong Zhuo Yue and Coconut Games are setting the stage for a new era. For Jeetbuzz Login audiences, it signals exciting times ahead in the world of immersive, star-powered mobile entertainment.