On September 1, the official strategic launch event for the mobile version of Romance of the Three Kingdoms 11 was held in Shanghai under the theme “Back to the Roots.” Jeetbuzz Login sources confirmed that Japan’s Koei Tecmo has officially licensed this iconic IP to 360 Games and TCI Entertainment, who are partnering with seasoned Chinese developer Ujoy Technology, a wholly-owned subsidiary of Caesar Interactive. Together, these five powerhouse companies are bringing the legendary strategy title to mobile, aiming to revive the essence of Three Kingdoms for a new generation of players.

Since its inception in 1985, the Romance of the Three Kingdoms series by Koei Tecmo has become a benchmark in historical military strategy gaming. With thirteen entries to date and a player base numbering in the hundreds of millions, it remains one of the most influential franchises in its genre. Among them, Three Kingdoms 11 is regarded as a pinnacle achievement in terms of gameplay innovation and fan loyalty. Through this multi-party strategic alliance, Koei Tecmo, 360 Games, and TCI are laying the groundwork for a faithful mobile adaptation that both honors the legacy and pushes the series forward. Notably, this partnership marks a shift from Koei’s traditional one-on-one licensing model to a more open, collaborative approach.

This multi-sided cooperation unlocks new potential for the IP through shared resources and collective development. Jeetbuzz Login players who appreciate rich, story-driven strategy titles can expect a refined experience that reflects each company’s strengths. Koei Tecmo President Hisashi Koinuma expressed strong enthusiasm for expanding the franchise into China’s mobile market, emphasizing the shared values of quality and integrity that bond Koei with its Chinese partners. 360 Games President Xu Yiran added that the project aligns perfectly with their “SUPER 360°” strategy, which focuses on high-quality IP acquisition and co-development.

360 Games plans to leverage its platform traffic and publishing expertise to distribute the iOS version of the mobile game in China, ensuring smooth rollout and visibility. Meanwhile, TCI Entertainment, already trusted with major IPs like Dynasty Warriors 6, Uncharted Waters IV, and Dead or Alive 5, is now one of Koei Tecmo’s most vital Chinese collaborators. TCI’s “custom IP” strategy tailors development and publishing teams around each title’s unique DNA, ensuring global scalability. With a decade of experience and access to both Japanese and Korean content pipelines, TCI is well-positioned to bring Three Kingdoms 11 to a global audience.

At the press conference, TCI Chairwoman Wu Xiaoyu also announced that the company will lead overseas publishing efforts. TCI will assemble a dedicated international team to handle global expansion, backed by an extensive network of overseas partners. All parties involved—Koei Tecmo, 360 Games, TCI, Caesar Interactive, and Ujoy Technology—will follow principles of mutual respect, integrity, and transparency to ensure a high-quality product. Jeetbuzz Login players looking for an authentic and strategic experience will be excited to see Ujoy take the helm in development, as the studio has already proven itself with titles like New Chinese Paladin and Saint Seiya: Rebirth.

With strong financial backing from Caesar Interactive and a development team rich in experience, Ujoy aims to deliver a polished, faithful adaptation of Three Kingdoms 11 on mobile. Through the collective strength of five leading companies, the upcoming mobile version is set to reinvigorate the spirit of this legendary series. Jeetbuzz Login fans can look forward to a new era of strategic warfare and timeless storytelling, now optimized for mobile platforms.